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Gatik Omni

Native mobile app to empower field associates to track and interact with autonomous trucks

Role

Lead product designer

Year

2025 -26

Ownership

ALL FEATURES/DESIGN SYSTEM

CONTEXT
CONTEXT

In large logistics yards and distribution hubs, operational efficiency hinges on seamless coordination between frontline associates — loaders, unloaders, guard shack attendants, yard spotters, and assistant drivers.
However, much of their daily workflow still depends on radio calls, paper logs, and verbal confirmations that cause bottlenecks, missed updates, and unsafe overlaps between manual and autonomous operations.

THE BACKDROP

In large logistics yards and distribution hubs, operational efficiency hinges on seamless coordination between frontline associates — loaders, unloaders, guard shack attendants, yard spotters, and assistant drivers.
However, much of their daily workflow still depends on radio calls, paper logs, and verbal confirmations that cause bottlenecks, missed updates, and unsafe overlaps between manual and autonomous operations.

An anthropometric and physiological analysis of why a safety-critical device - BCA BC Link 1.0 - fails precisely when it matters most — and a specification-driven redesign grounded in cold-stress research and hand ergonomics data.

PRODUCT IMPACT
80% increase operational efficiency

On-time deliveries, team coordination, Less dwell time, improved team coordination.

60 % efficiency boost of SLA tasks

Avg. compared to the other tools customers used.

Increased communication for immediate stakeholders

More alignment between loaders, dispatchers, unloaders, warehouse associates

Increased brand trust at field level

Customer field associates reported feeling their opinions matters during testing and on-site training sessions

MY IMPACT THROUGH DESIGN THINKING PROCESS

As the Senior Product Designer, I led the design and UX strategy for the iOS version of Omni Field, aligning closely with operations, engineering, and safety teams.
My responsibilities included:

  • 01

    RESEARCH & DISCOVERY

    Contextual inquiries and shadowing associates across all filed operation locations in the US

    02

    SYNTHESIS & ARTIFACTS

    Turned behavioral patterns into personas and service blueprints

  • 03

    CONSIDERATIONS FOR SPECIAL USE CASES

    Gloved-hand fit, quick glance visibility for mobile users were essential to make the product useful

    04

    TECHNICAL OPTIMZATION

    Collaborated with hardware and software engineers to create features that account for weak connectivity and low battery.

PROBLEM AT HAND

After a continuous rounds of synthesis with the cross-functionals we decided on my suggestion to put users in ecosystems and archetypes to simplify and better address the users' needs mainly to address:

  • Replace fragmented radio communication with real-time task visibility.

  • Reduce the cognitive load for field associates working under time pressure.

  • Maintain hands-free accessibility and safety compliance in noisy, high-traffic environments.

  • Connect human associates seamlessly with autonomous fleet systems and dispatchers.

Field associates typically have limited digital training and work under varying conditions — from bright outdoor lots to low-light guard booths — meaning the app had to be frictionless, resilient, and inclusive across all contexts.

MY PROCESS

As the Senior Product Designer, I led the design and UX strategy for the iOS version of Omni Field, aligning closely with operations, engineering, and safety teams.
My responsibilities included:

01

RESEARCH & DISCOVERY

Contextual inquiries and shadowing associates across all filed operation locations in the US

02

SYNTHESIS & ARTIFACTS

Turned behavioral patterns into personas and service blueprints

03

CONSIDERATIONS FOR SPECIAL USE CASES

Gloved-hand fit, quick glance visibility for mobile users were essential to make the product useful

04

TECHNICAL OPTIMZATION

Collaborated with hardware and software engineers to create features that account for weak connectivity and low battery.

  • Associate waiting on the customer counterpart

  • Field associate routine tasks require safety or grip gloves and using digital devices

  • Field associate routine tasks require safety or grip gloves and using digital devices

  • Field associate deal with the unexpected from mistakes by others to ability to finish tasks fast.

  • All filed users' routines usually spans over night time and day time

APPROACH TO DESIGN
  • Discovery

    I conducted contextual inquiries across three active yards, observing how loaders, spotters, and guard shack operators handled task sequencing, asset tracking, and communication. Insights were captured as service touch-points mapped to human error opportunities.

  • Definition

    Through workshops with PM and ops leadership, I reframed the problem from “digitize communication” to “reduce cognitive overhead in motion.” This pivot informed the UX strategy: surface only the next actionable step, not the entire system state.

  • Iterative design & usability testing

    Created low-fidelity task prototypes in Figma → validated through on-site testing with associates during active shifts. Iterated rapidly on contrast, typography, and feedback patterns based on glove usability and ambient light testing.

  • DELIVERY & SUPPORT

    Partnered with engineers to implement design tokens compatible with both iOS and web dashboards, ensuring parity with Omni’s design system. Shipped V1 with telemetry hooks for measuring tap paths, task completion latency, and error recovery.

OUTCOMES & LEARNING

Beyond metrics, the project reframed how the organization viewed design’s role in industrial efficiency — from interface polish to operational systems design. This project also created the need for a design system

Omni Field iOS became a proof-point that design maturity and field empathy can coexist with high-throughput operations.


For me, this project reinforced that Staff-level design is not about pixel-perfection — it’s about orchestrating clarity across people, machines, and contexts.

By translating real-world motion into actionable digital cues, we helped transform frontline labor into a connected, data-driven network of collaborators.

Solving the interaction problem of tracking and autonomous

Providing the users with an intuitive app where they an use it as a companion and a key to track, monitor and interact with autonomous trucks.

Intuituive track and trace for all users. Empowering decision making

Users easily monitor autonomous trucks trips as it passes through delivery stops while knowing how on-tine, early or late the truck has been at each delivery stop.

Solving the problem of on-time alignment and delivery between users

Users have real-time notification with the ability to discuss last minute or unforeseen changes related to those events in the same place.

User flexibility and scalability for future use cases

Features like the key is designed to be able to scale to different users roles with more access to the system such as managers who choose to use the app.

Interaction design as part of the solution

Giving users the good aesthetics when possible in tedious steps.

Designing systems based on states deriven from user journeys

Enabling users to unblock the system by giving the ability to assign themselves to new locations based on their predefined roles.

Nima Darius Parsa

© 2025